Reebok: A Major Player in Women's Basketball
A Legacy of Supporting Women in Sports
Reebok has a long and storied history of supporting women in sports. The company was founded in 1895 by J.W. Foster, who was inspired by his daughter's love of running. In the early days, Reebok focused on making shoes for women that were both stylish and functional.
In 1987, Reebok made a major investment in women's basketball by signing a sponsorship deal with the Women's National Basketball Association (WNBA). The deal was a major coup for the WNBA, which was struggling to gain a foothold in the sports world.
Reebok and the Chicago Sky
One of the most successful partnerships between Reebok and the WNBA has been with the Chicago Sky. The Sky were founded in 2006 and have been a Reebok partner since their inception. The team has won two WNBA championships, in 2014 and 2021.
In addition to providing financial support, Reebok also works with the Sky to develop and market new products. The company has released a number of limited-edition sneakers in collaboration with the Sky, including the Sky High and Sky Fury.
WNBA Basketball Shoe Technology
Reebok's basketball shoes are designed to provide players with the best possible performance on the court. The company's shoes feature a number of innovative technologies, including:
- Hexalite cushioning: This cushioning system is designed to absorb shock and provide impact protection.
- ZigTech cushioning: This cushioning system is designed to provide a responsive and springy feel.
- Pump technology: This technology allows players to adjust the fit of their shoes by inflating or deflating a built-in air chamber.
Conclusion
Reebok is a major player in women's basketball. The company has a long history of supporting women in sports, and its shoes are worn by some of the best players in the WNBA. Reebok's partnership with the Chicago Sky has been a major success, and the company's shoes have helped the team win two WNBA championships.
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